Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. Aliz and Hennessy, anyone? INTRODUCING: GOLD RUSH: How The Sprite "Obey Your Thirst" Campaign Sprite is shifting gears as the brand posts solid sales results. As an aside to their marketing campaigns, Sprite fostered a healthy relationship with the hip-hop community through sponsoring festivals and events like the BET Cypher series, which made the company one of the fastest growing brands in the soft drink industry for years. This approach could help Sprite forge more authentic connections with these young consumers. Sprite's back at it with the soda cans. After just one week, a surprisingly Music is important and plays a role in all of our lives," said Bobby Oliver, director of Sprite & Citrus Brands,Coca-ColaNorth America at the time. Being the inquisitive stoner I am, I began to look into the matter and quickly learned that this was no coincidence. Expect to see promo for the cans everywhere soon from television and radio advertisements, digital and social spots and a special collaboration with the BET Experience at LA Live June 23 through 25. A promotion for the brand's new logo has also been . Sprite Launches "Obey Your Verse" Campaign With Drake - HYPEBEAST Sprite: "Obey your thirst". The client for the Coca Cola company was Sergio Zemen. 12, 2015. The campaign was very successful in attracting young people to the brand. Back in 2010, Drake starred in the first spot created for Sprite's "Obey Your Thirst" campaign. Pertenence y es producida por The Coca Cola Company. For better or for worse. Aspiring fashion designer Seth Giscombe stars in . The new sprite commercial features rapper Travis Scott. Moreover, Rosenberg agrees with this view by saying, "Brand Sprite is all about having a refreshingly honest and irreverent perspective on Life" (5). The FADER. Sprite comes in multiple flavors, including cranberry, . From underground parties to themost listened genre in the world, we take a look at the history of hip-hop, and Sprite. Missy Elliott I wont settle for less from Hot Boyz offDa Real World, Missy Elliott Cause the beats so cold from WTF single, Missy Elliott Me Im supa fly, supa dupa fly from The Rain (Supa Dupa Fly) fromSupa Dupa Fly, Missy Elliott How they do it where you from? from WTF single, Missy Elliott Talk with it, walk with it, Im no gimmick from 9th Inning single, J. Cole Goodbye to the bottom, hello to the top from Grown Simba single, J. Cole Love Yourz from Love Yourz off 2014 Forest Hills Drive, J. Cole We aint picture perfect, but we worth the picture still from Crooked Smile offBorn Sinner, J. Cole I got a dollar and a dream from Dollar and a Dream III offCole World: The Sideline Story, J. Cole You gotta dream like you never seen obstacles from The Autograph offFriday Night Lights. However, in the early 90s two brands put their entire business on hip-hops back, by not only building their brands but spring-boarding the recognition of the music and artists as a marketing and advertising tool: Sprite soda and St. Ides malt liquor. 1. of the agency Lee Garfinkel along with the Creative Directors C.J. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. Waldman There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. The popular soft drink, Sprite, has just come out with a new commercial that features the well-known rapper, Travis Scott. Taking new publicity photos requires intention and purpose. W)taps - W)taps BLUES SKINNY TRASH by Hiro's shop He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. More recently . 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Over the next couple months, I began to take notice of Sprites absolute ubiquity in hip-hop culturefrom event sponsorship to its prevalence in the lean movement and the music and culture that spawned. The preppie. Write by: . Send us a tip using our anonymous form. Because it means something. Anybody Else Remember This Sprite Hip-Hop Voltron Commercial Throwback Giscombe, meanwhile, predicts that I am going to be the most iconic designer of all time., The spot, filled with visual effects, is a far cry from Blows early 1980s spot, which featured a single scene in which he belts out a few simple lyrics in an ode to Sprites lemon-lime taste, like without limon, its not happening. Once again, borrowing from its history of promoting new talent, in mid-2017 cans were adorned with lyrics from the current up and coming rappers including Lil Yachty, Vince Staples, DRAM, Vic Mensa, Kamaiyah and Kap G for the "Summer Sprite Cold Lyrics Series". It's authentic.. Sprite Obey Your Thirst Rap Lyrics Campaign Summer 2015 But as the idea took off and expanded, it became stronger based on one thing: authenticity. The relationship between hip-hop and alcohol never ended, of course, but has continued to evolve to match the evolution of the lifestyle. Sprite follows the latest marketing trends to build brand value with Sprite Social Media Campaign. It (actually) sucks for Macklemore. One commercial had a young man excited that basketball star Grant Hill drank Sprite and believed that he would be as great as a player as him if he did too. The campaign was also famous for producing several Hip-Hop . It focused on a Deconstructive Parody of the materialism of contemporary advertising, expressing that, while drinking Sprite won't make you cool or give you superpowers, it will quench your thirst. Color: The colors used in this are simple. Sprite did major ad campaigns with renowned NBA basketball athletes such as Kobe Bryant and Lebron James as well as launching the "Obey Your Thirst" campaign with Grant Hill. With Kris Kross, they turned it up a notch and had us crunk inside the Sprite can. To deepen their street cred, Sprite went on to collaborate with artists like KRS-One, A Tribe Called Quest, Nas, AZ, Pete Rock and CL Smooth, a move that resulted in an invaluable cool factor for the brand. In 1990, Heavy D and the Boyz and Kid-N-Play followed in Blow's footsteps with Sprite commercials of their own as part of the "I like the Sprite in you" campaign. I Like the Sprite In You. Our purpose is to refresh the world and make a difference. The new campaign, "Thirst for Yours," leans into the music genre's broader role in culture. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. . In the 80s, Sprite was languishing behind competitor 7Up when parent company Coca-Cola decided to focus on the youth market, and the quickly growing hip-hop culture was part of the strategy. Sales have Behind Sprite's Live From The Label Concert Series | The Drum "Blessed are they which do hunger and thirst after righteousness: for they shall be filled." . Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. Brandon Langevin Sprite: Liquid Skittles. Near the end of the decade, Sprite explored the overlap between hip-hop culture, comics and martial arts with a series of posse spots based on Voltron (representing all hip-hop regions) and the 5 Deadly Venoms (with all female emcees). This sucks. ATLANTA-Sprite is freshening its 7-year-old " Obey Your Thirst" ad campaign with a new round of commercials featuring raps from teens. Does Coca-Cola Taste Different Around the World? The Crooked I capitalized on that. Beverage companies centering campaigns for the urban demo around black music was nothing new; Coca-Cola had ads featuring artists such as New Edition and Anita Baker singing their hearts out for the cola in the 80s, and Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more through the 70s and early 80s. have spoken on a number of different topics today. An interesting PR case study is Coca Cola's Sprite 2004 "Obey Your Thirst" campaign planned by Ogilvy & Mather. While the " Obey Your Thirst" theme remains the same, . Bright and shiny was traded for dark and gritty. Sprite (History, Flavors, Pictures & Commercials) Reagan paused briefly to take a sip of water. Sales were down. https://youtube.com/watch?v=MRbVTKU-6nQ%3Fstart%3D31. Like many artists, funding his work wasnt easy, and remaining authentic while being sponsored was even harder. ET, Webinar The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. 2023 Vibe Media, LLC. Sprite Salutes Hip-Hop With 'Obey Your Verse'. Its not an obvious pairing, a drink and a music movement. Sprite Debuts New Marketing Campaign | Vending Market Watch The early pioneers inspired a new generation of artists, and Sprite responded by showing their continued understanding and respect. So Sprite contacted Lowe & Partners/SMS, a New York based advertising Can you imagine the think pieces if that spot ran today? By the early 1990s Sprite decided it was time to deepen the exploration of their relationship with hip-hop. Now, Sprite continues the saga, based on its Obey Your Thirst slogan, and has chosen 16 more words of inspiration for Hip Hop fans nationwide. Sprite | The Spark | Global | The Work | Campaign Asia Whenever I see Sprite's slogan"Obey your thirst!"I think of Jesus' words to those He was preaching to during what is commonly known today as The Sermon on the Mount. sprite | Urban Stylz's Blog Activate your account. Before the &qu. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Sprite Born to Refresh - The Coca-Cola Company | Sprite Lime Flavored . After 25 years, Coca-Cola Co.'s Sprite is moving from its "Obey Your Thirst" tagline to "Thirst for Yours" and from rap to hip-hop, AdAge . A Campaign to Remember - Adweek Sprite se vende en ms de 190 paises alrededor del mundo, y se la considera lder en ventas en cuanto a refrescos de lima - limon. In 1994, Sprite cemented its status as the signature soft drink of hip-hop culture with the launch of a groundbreaking series of ads under the Obey Your Thirst tagline. The brands usage of rap petered out in the mid-90s after wide backlash and a series of lawsuits. The ads featured the artists clad in lemon-lime fare, rhymin about lymon. It's something that lasted in the hood. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. 13. All Rights Reserved. California, was addressing a gathering of the Boy Scouts of America on a Parent company McKenzie River secured Ice Cube as their anchor spokesperson and tapped West Coast producer DJ Pooh to spearhead advertising creative. The multi-year platform will spotlight tastemakers and innovators musicians, designers, artists, photographers and more who are shaping the future of hip-hop culture through both their craft and creativity. Get the Right Sprite. And while our fanbase hasnt changed over the years, the world around them has. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. Each and every component every single choice and decision of a song matters when it comes to perfection. With the new campaign, Sprite wants to play a role in identifying under-the-radar talent. 1994 television commercial for Sprite, part of the brand's Obey Your Thirst campaign, featuring a rumination on What Is Cool = grunge? 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