Work within the emergency management system. (Unit 3), Recall preparation techniques that contribute to a successful media interview. *F ;/7Bw1p i~$^y' _r] Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. A PIOs proactive approach to public information enhances credibility in messaging. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. It is important to prepare each person to ensure your message is consistent. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. After taking this course you may want to take other courses to help you continue your professional development. Manages resources including supplies, personnel, and equipment. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . 1. Using acronyms in news releases may:A. endstream endobj 495 0 obj <. endstream endobj startxref He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Resident/Non-Resident, Trainer Program, etc. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. (Unit 2), Describe the types of written products used in public information activities. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Private wiki servers require user authentication to edit pages, and sometimes even to read them. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us A media pool: Note: Media pools can cause disagreements among the media. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. They can be timelesslike encouraging children to be active. For more information on AP style, go tohttp://www.apstylebook.com. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. 3 Step Guide for Assistance. These sites make it easy to establish networks of contacts. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). for the incident. Public information entails the processes and systems that enable effective communications with various target audiences. Salary Statistics for Public Information Officers. B. report to the Finance/Admin Section Chief when arriving at an incident. You need to write to your audience. Speculation C. Summarizing D. Bridging, 12. Are there warnings or other critical messages to be communicated to the public? Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Grab the attention of your readers so that they will continue reading. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Describe evolving media tools, including social media, for communication. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). What actions and resources are being used to achieve the objectives? Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Managing public information is another fundamental element of emergency management. What problems are you having in your community? 3. 524 0 obj <>stream Final Exam for: IS-29.a: Public Information Officer. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Use the media area for all media releases and conferences. A goal that makes you stretch is good. Describe the role of the Public Information Officer (PIO) in an emergency. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? The media will want to get as close as possible to get pictures/audio/interviews. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. %%EOF Switchboard: (301) 447-1000 Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 All of the above, 23. Providing information and access to newsmakers. Print medianewspapers and magazinesare the first type of mass media developed. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Once you have identified your goal, write it down! In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! A well-executed interview will likely not A. advance leaderships goals. Public Information and Warning . Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) People use technology to tell others that they are okay. B. Select the right media to reach the target audience. Television is the main source of news for Americans. . Speak to several members of the media at one time, especially during an incident. When an emergency happens, ICS is implemented. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. The Governor declared the emergency following a similar declaration by Liberty County. if you do not have a sid, Test questions are scrambled to protect test integrity. Spelling- and grammar-checking tools (printed and computer software). People have a right and a need to know about the risks they face. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Please review the IS FAQ's for more information. Please note that the is program now requires a fema sid to be used instead of your ssn. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. What will you change in future campaigns? Campaigns are usually multifaceted, combining events and various media to get the message out. Proactivity occurs during A. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. These people are your target audience. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. D. is only useful on television infomercials. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. They can be used for personal networking, professional networking, and sharing public information. * The social media links provided are for reference only. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Blogs are Web sites that allow you to engage in a conversation with readers. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} You cantand dont expect them to stay there all of the time. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. The best approach is to meet with school officials early to determine when your program best fits their schedule. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. 95% B. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Doug Miser. Lesson 3 introduced the importance of establishing relationships with the media. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. T;)D2Dt `NY"`~XH@P ` Refer to the list below. First name. (What will motivate them?). The latest information on activities, events, and resources. 17. This lesson reviews the four steps in creating a public awareness campaign. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. A campaign on hurricane awareness wont get much play in December. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. It was absolutely the very best thing we could have done. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Students also learn message development and . What events nationally and globally are in the news? . The most important point is is an example of a transition phrase or: A. This includes: More information on learning about the whole community is presented in Lesson 4. The news release should use the inverted pyramid as illustrated below. Keep the subject and verb close together. Social Media: Preparedness 101: Zombie Apocalypse. The PIOs primary responsibility to organizational leadership as an advisor is to: A. Communicating factual information with the public is the most important job function of a PIO. . This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Write out the full term on first usage, as appropriate. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. C. request additional assistance through the National Public Information Support Network. Better yet is the number of people who call and request preparedness kits! You can find the complete list of courses in the Spanish language course list. I would urge you to be careful whenever you travel, Smith said. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Mayor Holden: Sometimes you have to get your story out very quickly. When will you implement your campaign? or a non-emergency event. They knew that they werent being led down another road, that they were hearing things unfiltered. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The process for ensuring that a public information message was accurately conveyed is typically called: A. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Holding the session indoors, if possible. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. . Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Many edits, however, can be made in real-time and appear almost instantly online. The ability for readers to leave comments in an interactive format is an important part of many blogs. Supporting information can be described as: A. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. A tornado strikes in the Midwest. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. You can find the complete list of courses in the Spanish language course list. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. C. Monitors costs related to the incident, and provides . Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. There are also professional social networking sites with sections for jobs. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. C. Identify all the news media covering the area. PIOs need to have a thorough understanding of the communities they serve. Click on a program for additional information. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. PIOs need to have a complete understanding of the community's demographics in order to: A. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Once again, we see a fire threatening our citizens and their homes. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. This training focuses on both parts of the equation. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. . Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Your media list should be current, complete, and tailored to your organization. Example: Press Release Using Inverted Pyramid Format. In other words, express parallel ideas in parallel grammatical forms. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Evaluation is crucial for judging the effectiveness of a public awareness campaign. B. an important part of the PIOs job. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Chris Mrela wrote a dynamite report on this a couple of years ago. Resident/Non-Resident, Trainer Program, etc. Your organization may have other format preferences, such as single-spaced and one-page only. To read this blog, go to:http://emergency.cdc.gov/. D. The ninety-five (95%) segment of the 95/5 concept, 5. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations.
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